Strategic Development is the foundation of any organisation and it helps provide a frame of reference to help people make critical decisions.
Strategic Development involves 4 areas:
- Raising Awareness to the understanding of business capacity and the potential to grow and achieve results
- Planning a strategy for an organisation so it becomes visionary and proactive in approach to business
- Development of a strategy through changing the actions, behaviours and attitudes of people
- Measuring the results through implementation of solid feedback systems so that the vision becomes a reality
Raising Awareness
Awareness is a continuous process of understanding related to the capacity of the organisation, and the potential to grow and achieve desired results. Through raising awareness it identifies the needs of the organisation and creates a determination to make changes.
Awareness identifies business needs and creates an urgency for change through measuring:
- Market and competitive realities
- Internal and external environment
- Effectiveness of management and leadership
- Development opportunities for people
Planning a Strategy
Strategic Planning involves looking at the organisation as a whole and focuses on the long term development of an organisation. This involves looking at the following key points:
- What the organisation was set up to do?
- Where the organisation is now?
- Identifying where the organisation wants to go now?
- Plan how the organisation will get there
Consideration needs to be given to priorities, resources, internal and external environment, how to deal with change and ultimately deciding what the future goals of the organisation are.
Strategy Planning is important and if done effectively provides a focus leading to consistent sustainable results.
Development of a Strategy
To implement the strategy needs more than just planning and it is critical that productivity of people is raised through effective management and leadership.
The development of the strategy focuses on change by the actions of people through their behaviours and attitudes.
Measuring the Results
There must be a system for measuring results on a regular basis to assess if progress is being made and evaluate performance.